Digital advertising giants like Google and Meta are getting oversaturated with ads. At the same time, stricter privacy controls on mobile devices may also hinder your business from identifying your target audience, which means users are no longer receiving ads that are tailored to their needs and interests. As a result, consumers experience ad fatigue as they are bombarded with irrelevant ads, and they become less engaged and interested to learn about a product or service. This is one challenge that makes running a successful and efficient campaign difficult for advertisers today.
Through our Ad Solutions, GCash can help you promote your business to the right customers with efficient targeting, powered by our rich first-party data such as verified demographics and transaction signals.
As the country’s #1 financial app, GCash is present in all stages of the user journey from awareness, consideration to purchase, allowing us to bridge your brand to almost 29M daily active users through our in-app placements.